A Powerful Outreach Strategy

a project of Look Up Detroit,
a nonprofit outreach of communication and compassion



Community Portal Pages

a powerful outreach strategy


From the Web Evangelism Website: 

Touching your town, city or region

Community pages are an amazing strategy for online outreach which very few people are yet using. The concept is to create a site based on the local community – town, local area/county, state, even a small country. The site must offer the best secular links for the community in a range of categories. It must be a genuinely useful resource at this level. But it also contains appropriate Christian links in various categories. The more comprehensive it is, the more that people in the area will use it as their one-stop local neighborhood site, maybe even setting it as a ‘start page’ in their browsers, and become frequent return visitors. This portal concept can also be applied to other subjects.

A community site can offer links, news and features, in categories such as:

  • local shops and businesses
  • local entertainment
  • restaurants
  • schools and education
  • tourism
  • weather
  • local organizations
  • women and teens areas
  • health
  • sports
  • spirituality
  • local churches
  • religion

Naturally, the church section links to churches in the area. Under ‘religion’ and ‘spirituality’ are links to appropriate sensitive evangelistic pages. Other categories also offer the chance to include evangelistic pages – particularly women, teens, and health, for which there are a number of good resources you can include.

Some Christians might worry about the number of secular links compared with Christian links! However, the whole strategy is based on having secular links which really are well-chosen and useful. A good site based on this strategy could become the definitive resource for a town or area – thereby getting potentially thousands of hits a day. The Christian links are there when people wish to look at them, and precisely because they are not preachy and in your face, they have credibility. The page should not ‘look’ Christian at all.

This strategy has long been used by some Christian radio stations, who have realized the importance of involvement and identification with the community, and of offering genuinely useful secular information relating to the area.

A powerful strategy

This strategy has great potential to be powerful and effective. It can work in any language or culture.  

Visit our Metro Portal at LookUpDetroit.com  


It’s almost like there’s a rule: 99% to us, 1% for them. We can see it reflected in Christian bookshops, where a search of the book titles and videos will reveal that the vast majority of material is produced entirely for Christians, in terms of language, content and underlying assumptions.  READ MORE

Read more: Link to Source Internet Evangelism
Internet Evangelism Day
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Look UP Detroit

a nonprofit outreach of communication and compassion