Add Chief Startup Officer to reimagine your organization

Organizations are generally led by a predictable C-suite of traditional roles with traditional responsibilities. The chief executive officer reads reports from her chief financial officer about the work of the chief operating officer and chief sales officer.  The chief technology officer and chief human resource officer team up with the chief marketing officer to deliver quarterly objectives. Yawn.While this conventional approach has long worked for mature, established companies, why do those same sleeping giants get bested by lean start-ups who lack nearly every resource but entrepreneurial fire?  Midsized and smaller organizations are also not immune from the knockout punch of an innovative startup approach. If the biggest risk many organizations face is being upended by a rule-breaking start-up, why not fight back with your own creative verve?

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