When two Metro Detroit natives wanted to start their own business, they drew inspiration from the Motor City.
It started when four friends thought they could improve a car air freshener into something more cool.
Donovan Brown and Garrick Mitchell both graduated from west Bloomfield High School in 2007.
“We’ve all been either starting or attempting to start businesses literally since high school,” Brown said. “Shout out to all my teachers that helped me learn about marketing and business in DECA and all that good stuff.”
With that drive to want to create something, Brown and Mitchell — along with two others — came up with something any true Detroiter would appreciate. Ride FRSH is a more updated, modern spin on car air fresheners.
“This thing hasn’t been something that people consider to be cool ever,” Brown said. “We’re attempted to change that. It hasn’t been updated or challenged in a very long time.”
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