Salvation Army launches ‘Summer in the City’ campaign

With so many people struggling financially due to the COVID-19 pandemic, the Salvation Army of Metro Detroit and Toyota have joined to help out those in need.

On July 13, the Salvation Army kicked off its Summer in the City fundraising campaign presented by Toyota. The nonprofit organization’s goal is to raise $250,000 for families experiencing financial hardship because of medical issues or lost wages.

The Summer in the City campaign will provide food assistance, utility bill payments, adequate access to medications, prescriptions and transportation assistance.

The four-week fundraiser will be chaired by Alva Adams Mason, director of multicultural business alliance & strategy for Toyota Motor North America and Salvation Army National Advisory Board member. Donations from the public are welcome until Aug. 7, when the campaign ends.

Donations of any amount made to the Summer in the City campaign are appreciated. All gifts up to $77,777 will be doubled and fully matched, dollar-for-dollar by Toyota, a $1 donation becomes $2, $25 becomes $50, $100 becomes $200, etc.

“At Toyota, we want to build more than just great cars and trucks,” Adams Mason said in a prepared statement. “The success of our communities is key to a healthy nation. We are proud to continue our support of the Salvation Army and its mission of helping families and individuals in need, especially during these uncertain times that have been brought on by the coronavirus. We’re all in this together, and we must combine our resources to help those in need, no matter where we live.”

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Source: Salvation Army launches ‘Summer in the City’ campaign

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