Shop local this holiday season with Downtown Rochester’s merchants! The Santa Stroll will take place Sunday, December 13 from 4 – 8 pm. Grab a hot beverage, do some shopping and, enjoy The Big, Bright Light Show!

Over 30 downtown businesses will be open on Sunday, December 13th until 8 pm and parking is free on Sunday’s in Rochester! The participating businesses are listed on the Downtown Development Authority’s website

“Think big and shop small this holiday season,” said Jenna O’Dell, Rochester DDA Events Coordinator. “This late-night evening of shopping is a great way to support a local business, grab a last-minute gift and enjoy The Big, Bright Light Show!”

If you are not sure what to gift someone, a Downtown Rochester Gift Certificate is a perfect gift! Gift certificates are redeemable at downtown shops, salons, and restaurants. You can purchase gift certificates at the DDA’s Downtown Collaboration Studio during the Santa Stroll or during regular business hours. The Downtown Collaboration Studio is located at 431 S. Main Street and is open Monday – Friday from 10 am – 5 pm or visit our online shop at

The Big, Bright Light Show will run nightly from 5:00 pm – midnight through Jan. 3, 2021. For more information on the Rochester DDA and Downtown Rochester, please visit or call 248.656.0060

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