TechTown’s SWOT City team is a customized support program for brick-and-mortar small businesses in Detroit neighborhoods. As part of this support, SWOT City team members (Portfolio Managers) connect small businesses to a rich network of subject matter experts in support of their coaching efforts. This group of professionals cares about strengthening Detroit through a unique approach to commercial corridor revitalization, job creation and economic development.
There are many important aspects to running a small business. In today’s competitive omnichannel sales environment, a website that connects you to customers, represents your brand, provides sales opportunities and enhances your online presence is vital.
On July 3, TechTown partnered again with Rebrand Cities, a global civic design partnership with WordPress.com, and Venture for AmericaFellows (VFA) to host a hackathon style event, in which 30 Detroit small businesses were assisted in developing their first websites. Two hundred VFA Fellows created new websites for businesses, led workshops and provided one-on-one sessions to help educate business owners on brand building, domain research and design.
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