Detroit Economic Club – The Smartest App is a Big Idea


  Shelly Lazarus


Ogilvy & Mather Worldwide


Today’s business press is all about failed old school businesses, fickle and angry consumers and hot new technology fads….all of which leaves many of us to wonder whether traditional business knowledge is of any use, how to read inscrutable consumers, and whether the only ideas that matter are going to be written in code by kids in hoodies.  Here, Shelly Lazarus, Chairman of Ogilvy & Mather Worldwide will talk about how the old and new do blend, what is needed to connect with today’s consumers and how companies can bring the best in ideas and innovation into the fore.


Monday, October 17, 2011

11:30 a.m. Network Cafe
(Open to all attendees)

11:30 a.m. Speaker Reception
(Open to Board, Life and Sustaining Members)

12:00 p.m. Luncheon 

1:30 p.m. Adjourn


Troy Marriott


$45 – DEC Members
$55 – Guests of DEC Members
$75 – Non-members

Register Now to attend this meeting!


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