by Doron Levin
Prospecto 2012, the music festival planned for historic Ft. Wayne in late August, has been postponed for a year.
The Grand Rapids-based organizers of the youth-oriented festival of music and culture, along the lines of Coachella near Palm Springs and Lollapalooza in Chicago, were not able to line up a title sponsor in time for an August 24-26 event.
The probability of the event taking place next year will depend on the willingness of a title sponsor to put up $400,000 or more – or perhaps a number of corporate sponsors or investors willing to put up money. Lollapalooza 2012 lists more than 35 corporate sponsors on its website, including Dell, Toyota and Sony Playstation.