Oh, What Fun It Is To Come, To Bronner’s

World’s Largest Christmas Store

Frankenmuth, Michigan, is the home of Bronner’s CHRISTmas Wonderland. Bronner’s, a fascinating year-round attraction for all ages, was founded in 1945 by Wally Bronner. It has grown to be the world’s largest Christmas store and welcomes more than 2 million visitors annually from throughout the United States, Canada, and the world. Bronner’s impressive Alpine-design building, which is the size of 5.5 football fields, is nestled on 27 acres of beautifully landscaped grounds featuring delightful Christmas displays. The amazing shopping wonderland inside the building is the size of 1.7 football fields. Bronner’s believes every day of the year should be a celebration of Christ’s birthday; therefore Bronner’s motto is “Enjoy CHRISTmas, It’s HIS Birthday; Enjoy Life, It’s HIS Way.”

The joy and excitement of the holidays are evident every day at Bronner’s CHRISTmas Wonderland. Year-round Christmas trims adorn lampposts and grounds along Bronner’s 1/2-mile Christmas Lane where every evening visitors may enjoy a spectacular exhibit of outdoor Christmas lights. A majestic, life-size Nativity near each entrance focuses attention on the Christ child’s birth.

Inside is a world of singing carolers, dancing Santas, and over 700 whimsical animated figures. “Welcome” signs greet visitors in more than 60 languages. The international theme continues throughout Bronner’s where ornaments from dozens of countries around the world decorate a multitude of trees. Ornaments are also available in more than 70 languages with a “Merry Christmas” greeting.

Sparkling garlands, thousands of twinkling lights, shimmering ornaments and Christmas music playing in the background create a spectacular fantasyland for everyone to enjoy. Bronner’s magical atmosphere conveys the feeling of a European marketplace or Christkindlmart.

Michigan’s governor designated Bronner’s an Embassy of Michigan Tourism, and Michigan AAA (American Automobile Association) recognized Bronner’s as one of the top ten man-made attractions in the state, ranking among the Mackinaw Bridge, Greenfield Village, and the Renaissance Center. Bronner’s is located in Frankenmuth – Michigan’s “Little Bavaria” and top visitor attraction.

Plenty of free parking is available at Bronner’s. Buses, RVs, and campers are easily accommodated in beautifully-landscaped parking lots. Bronner’s is located 25 miles north of Flint, just off I-75 at northbound exit 136 and southbound exit 144.

Strollers and wheelchairs are available (there are no electric scooters, but feel free to bring your own). Sorry, but due to health department regulations with our snack area, pets are not allowed in the store (service animals welcome).

Bronner’s Website


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