Celebrate Earth Day locally on April 22

Whole Foods Market Do Something Reel Film Festival launches
with live screening of “The Apple Pushers”


WHAT: Whole Foods Market kicks off its annual Do Something Reel Film Festival with a live screening of “The Apple Pushers” in Detroit on April 22, Earth Day.   Proceeds from each $10 ticket purchased will help benefit Charles L Bowers School Farm and Tilian Farm.

“The Apple Pushers,” narrated by Academy Award nominee Edward Norton, and underwritten by the Laurie M. Tisch Illumination Fund, follows five immigrant street-cart vendors who are offering fruits and vegetables in New York neighborhoods where fresh produce isn’t widely available. The vendors, who take part in a unique urban experiment called The NYC Green Cart Initiative, personify what it means to be an American entrepreneur, and their stories shed new light on the nation’s food crisis and skyrocketing obesity rates.

The online, video-on-demand film festival is an ongoing collection of provocative films about food and environmental issues that launches with a live screening event in five cities across the country. The festival’s proceeds will help fund two $25,000 AFI Silverdocs grants for filmmakers in the green genre.

WHO:  “The Apple Pushers” screening will be followed by a panel discussion with the film’s writer and director, Mary Mazzio; executive producer, Laurie Tisch; and celebrity chef Michel Nischan, streamed live from Alamo Drafthouse’s Slaughter Lane Theater in Whole Foods Market’s hometown of Austin, Texas. Debi Mazar, “Entourage” and Cooking Channel’s “Extra Virgin” star, will host the discussion.   You can even send in questions via Twitter!

WHEN: Sunday, April 22, 2012 – 6 – 9 PM

WHERE:  Commerce Township 14
3033 Spring Vale Rd.
Walled Lake, MI 48390

Tickets can be purchased online here: http://dosomethingreeldetroit.eventbrite.com/ for $10.

MORE INFO:     For more information on the Do Something Reel Film Festival, event times and ticket pricing, visit www.dosomethingreel.com or contact your local Whole Foods Market location.

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