Veteran business executive Joe Corace announces the launch of Lakeland Fresh Farms, a local producer of hydroponically grown greens.
The products are grown in an 80,000-square-foot indoor farm in Chesterfield Township, Mich., and sold directly to grocers and restaurants throughout metro Detroit.
Corace, a former Crain’s 40 Under 40 honoree and Wayne State University Engineering Hall of Fame member, serves as president and CEO of Lakeland Fresh Farms. Several other key executives have joined the leadership team as well, including:
- Jeff Gilbert, vice president and chief scientific officer
- Rose Paczkowski, chief financial officer
- Dan Buckley, director of projects and facilities
- Michelle Lutz, sales manager
- Sanessa Moens, assistant grower
The hydroponic growth process is an environmentally and socially responsible business practice that requires 90% less water than open-field farming. The greens are grown in nutrient-enriched water, not soil. The process creates produce that requires fewer natural resources and takes less time to grow. Climate, water and nutrients are all meticulously controlled throughout the process.
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