The History of Shinola Hotel 

In the just over 10 years since it was founded, Shinola — the Detroit-based lifestyle brand known for its watches, bikes, leather goods, and more — has become nationally recognized for its superior craftsmanship and classic style. So maybe it should come as no surprise that the brand’s foray into hospitality, the Shinola Hotel, feels equally timeless as it marks five years of operation this month.

The idea for the hotel dates back to the early 2010s, when prominent real estate firm Bedrock identified “this need for a world-class hotel that befitted the world-class city of Detroit,” says Andrew Leber, vice president of hospitality at Bedrock.

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Source: The History of Shinola Hotel

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