Dose Collective puts Detroit brands front and center

Downtown Detroit’s Dose Collective is all about building the Detroit brand.

The pop-up holds 23 different brands that are either locally based or have a connection to the city. But it doesn’t feel like a pop-up shop. Dose Collective is specifically curated to have a smooth retail flow.

“I felt like it embodied what Detroit is about — just giving you a dose of all of the different elements from fashion to what the Motor City is about to our Motown era. It’s just giving you a dose of that all in one place,” said owner Tee Capel, 36.

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